Talk #2: "From Passion to Profit: The Path to a Thriving Creative Business"

Turning a creative passion into a sustainable business takes more than talent—it requires strategy, resilience, and smart decision-making. In this conversation, Makers’ Head of Recruitment & Merchandising, Katrina Jones and B.C. District Manager Janelle Tasker will share their knowledge and journey from working with their network of over 1000 Canadian vendors at Makers. They’ll be covering key topics like pricing for profit, scaling at the right pace, and avoiding burnout

Guests: 

Janelle Tasker | B.C. District Manager at Makers 

A lifelong lover of all things creative, Janelle has always been drawn to the arts, through theater, film, crafting, and music. With over 6 years of managerial experience in retail, wellness, and operations, she found her perfect fit at Shop Makers nearly three years ago, where she could lean into her passion for supporting people and small businesses.

As B.C. District Manager, Janelle is passionate about ensuring every store and team member feels supported, valued, and empowered to grow. Always wanting to bring kindness, understanding, and a little bit of humour to each interaction.

Outside of work, you’ll likely find her at markets with friends, traveling and exploring new places with a coffee in hand, cooking, or curled up at home with a favourite movie or book. 

For Janelle, being surrounded by such talented and creative individuals every day is both inspiring and a privilege. The uniqueness and joy that each day brings is a part of what makes being a part of the Makers journey so exciting. 

Katrina Jones | Head of Recruitment and Merchandising at Makers

Katrina brings her 11 years of project management experience in the music industry to her work at Makers. Having overseen large scale projects from clients such as TELUS, to smaller-scale, community based initiatives, Katrina is ready to tackle any project of any size. 

Being a maker herself adds a layer of connection and authenticity to her work, as she’s experienced first-hand all of the thrills and pitfalls of running your own business. 

Katrina is Head of Recruitment and Merchandising, in her role, she oversees our vendors in all locations across Canada. 

When Katrina is not at Makers, she loves to spend her free time hanging out with her husband Adam and her whippet, Zuzu. 


This session will provide real-world insights to help you build a business that lasts.

Date: May 22, 2025 | 12-1pm

• *By registering for the free mini-series, you agree to receive communications from SEEK Bespoke Market and Makers You can unsubscribe at any time.

Talk #3: "Marketing That Matters: Storytelling, Community & Sales"

Marketing is more than just social media—it’s about building a brand that resonates. In this session, Makers’ Marketing Director, Veronica Kos and Marketing Manager, Nikola McDermott will break down actionable strategies to help artisans improve their marketing, craft compelling stories, and foster a loyal community that drives sales.

Guests: 

Veronica Kos | Co-Founder & Director of Marketing at Makers

Originally obtaining a Bachelors Degree in journalism, Veronica pivoted to the creative world of marketing in 2018 and has never looked back.

Co-founding Shop Makers with Adam in 2020, Veronica’s biggest passion is finding fun and innovative ways to promote the many talented local makers and artisans in the community.

Growing the Makers community from roughly 80 to now over 1000 artisans across 18 store locations, and with big ambitions to expand Makers across Canada, she hopes to continue to spread awareness and inspire Canadians to shop local, support small businesses & discover the incredible talent our nation has!

When not working, Veronica can be found skiing, hiking, biking, …  basically enjoying any outdoor Vancouver activity!  (or accompanying Adam in searching for cool birds). 

Nikola McDermott | Marketing Manager at Makers

Passionate about storytelling and community, Nikola brings 5+ years of social media and marketing expertise to Makers. 

With a background in personal training, she transitioned into marketing to follow her love for creativity, community, and impactful storytelling. Now, she thrives on crafting engaging content that celebrates the incredible talent of our Makers, sharing their stories, and fostering connections with a wider audience. 

Whether developing compelling posts or brainstorming innovative campaigns, Nikola loves everything about bringing Makers’ mission to life.

When she’s not championing Makers' stories, you can find her on an early morning run (she even races half marathons!), catching up on Real Housewives, or soaking up the sun at the beach with their golden retriever, Florence. 

Date: June 26, 2025 | 12-1pm

• *By registering for the free mini-series, you agree to receive communications from SEEK Bespoke Market and Makers You can unsubscribe at any time.