How To Get Your Products in Local Shops
Getting your products into local shops can be a rewarding but a challenging endeavor. This blog post offers valuable insights for makers and brands seeking to partner with small businesses. In this blog post we will discuss the importance of research, relationship-building, effective outreach, and overcoming common challenges.
Key Takeaways:
Research is Essential:
Make sure to research potential shops to understand their brand identity, product offerings, and target audience.
Assess if your product aligns with their aesthetic and fills a gap in their selection.
Consider the saturation of similar products in the local market.
Build Strong Relationships:
Connect with shop owners on a personal level by visiting their stores and engaging in conversation.
Share your brand's story and how it resonates with their customers.
Seek opportunities to collaborate or cross-promote.
Effective Outreach:
Prioritize email as the primary method of contact.
Include essential information such as your products, pricing, and contact details.
Consider sending samples or offering discounts to introduce your brand.
Overcoming Challenges:
Email Overload: Understand that shop owners receive numerous emails and may prioritize those with a clear value proposition.
Product Saturation: Differentiate your product by offering unique features, stories, or high-quality materials.
Timing: Be mindful of the shop's busiest seasons and avoid overwhelming them with inquiries during peak periods.
Additional Tips:
Offer Samples: Provide samples to allow shop owners to experience your product firsthand.
Leverage Social Media: Engage with shop owners on social media to build awareness and foster connections.
Attend Industry Events: Network with other makers and retailers at industry events or trade shows.
Getting your products into local shops requires a strategic approach and persistence. By conducting thorough research, building strong relationships, and effectively reaching out, you can increase your chances of securing partnerships and expanding your market reach. Remember, patience and perseverance are key in this journey.
Shannon Lorenz
she/her
Shannon is the founder of SEEK Bespoke Market. She loves creating community and connection, after all that is what the heart of Bespoke is all about. In her free time, you'll find Shannon spending time with her family, enjoying nature and seeking out new adventures.